Everything’s Purple in Texas: Yahoo at SXSW

By Lisa Licht, Senior Vice President of Marketing Partnership  

For the second consecutive year, we’re making Brazos Hall a daily habit for SXSW festivalgoers in the heart of Austin. Beginning March 8 through March 15 we have a great lineup including an evening of comedy with the iconic Upright Citizens Brigade ASSSSCAT;  music showcases from Blondie, Foxboro Hot Tubs, 2 Chainz and B.O.B; and informative discussions like David Pogue’s “Tech Mix Live,” a 1 on 1 conversation with tech industry leaders.

Stop by and grab a cup of coffee from Secret Squirrel Cold Brew Coffee, or relax with a Yahoo inspired manicure from Color Club.  While you’re there, experience the new Yahoo TechYahoo FoodYahoo ScreenFlickr and more.

We’re also excited for Yahoo CMO Kathy Savitt to take the stage at the Austin Hilton Downtown to share some thoughts about creative brand marketing at her presentation, “Getting to Why: Great Brands Create Great Experiences” on Tuesday, March 11 at 12:30 p.m. CDT.

If you can’t make it to Austin, you can still enjoy many of our SXSW events live on Yahoo, or on your smartphones or tablets using the Yahoo Screen App.

See below for the full lineup and follow along all week on our SXSW tumblr and #yodel.

It’s going to be another great year at SXSW – see you in Austin!

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